Bradley Beach Business and Community Alliance is sponsoring a new shop local campaign called Boost Bradley Beach as part of the organization’s commitment to supporting the local community and economic development of Bradley Beach.
“Since the inception of the alliance in 2020, we have aimed to build up our local businesses and through this new campaign, we have the chance to provide consistent promotion and programming that will support them every month. We have a vibrant and diverse array of small businesses in town and this initiative will give further spotlight to their unique offerings,” Alliance President Paula Gavin said. “I am happy we are taking this next step to unite, build and strengthen our wonderful local community.”
Launching in January 2023, Boost Bradley Beach is a year-long campaign designed to promote shopping local. One weekend each month will be designated as Boost Days centered around a theme that will change from month to month.
Each business will have an opportunity to offer a special experience for the weekend, whether that takes the form of shopping incentives like a special discount, give away or gift with purchase, alternatively it may consist of a unique promotion that can range from new service or menu item to an in-store event.
Driving awareness and people to the stores and establishments in town is the key objective for the campaign. The idea is that Boost Bradley Beach will create a happening each month in town and attract BBBCA members to actively participate in this grassroots advocacy for our Bradley Beach businesses, while driving interest and traffic from other residents and those of surrounding towns.
“Giving a reason for people to come out and shop our small businesses is the first hurdle. Why should we have to wait until Shop Small Saturday in November to promote shopping local? It will be tremendously helpful to have this push all year long, and I’m pleased to see the alliance take this action towards supporting us,” said Alaethia Doctor, owner of Well Points, an acupuncture treatment center on Main Street.
Boost Bradley Beach will also be promoted by the borough.
“It’s important to our community to support local businesses and help them thrive. In a world where you can shop anywhere, we hope people will come out and shop local,” Bradley Beach Mayor Larry Fox said.
The mission of the alliance is to bring businesses, community and the municipality together to enhance the lives of both residents and visitors as a partnership between all, taking actions to strengthen Bradley Beach resident life as well as economic development.
